Privacy policy

PRIVACY STATEMENT

Last updated: July 1, 2026

This Privacy Statement describes how GOF Serenity (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use, or make a purchase from gofserenity.com.

SECTION 1 – WHAT DO WE DO WITH YOUR INFORMATION?

When you purchase something from our store, as part of the buying and selling process, we collect the personal information you provide to us, such as your name, email address, phone number, shipping address, billing address, and order details.

When you browse our store, we may automatically receive certain information about your device, including your IP address, browser type, operating system, referring website, pages viewed, and interactions with our site. This information helps us improve our website, understand customer behavior, and provide a better shopping experience.

Email marketing, if applicable: With your permission, we may send you emails about our store, new products, special offers, calm home decor inspiration, and other updates from GOF Serenity.

SECTION 2 – CONSENT

How do you get my consent?

When you provide us with personal information to complete a transaction, verify your payment method, place an order, arrange for delivery, or request a return, we imply that you consent to our collecting and using your information for that specific purpose.

If we ask for your personal information for a secondary reason, such as email marketing, we will either ask you directly for your expressed consent or provide you with an opportunity to opt out.

How do I withdraw my consent?

If after you opt in, you change your mind, you may withdraw your consent for us to contact you or for the continued collection, use, or disclosure of your information at any time by contacting us at:

gof.serenityusa@gmail.com

You may also unsubscribe from marketing emails by clicking the unsubscribe link included in our emails.

SECTION 3 – DISCLOSURE

We may disclose your personal information if we are required by law to do so, if you violate our Terms of Service, or if disclosure is necessary to protect our rights, prevent fraud, or maintain the security of our store and customers.

SECTION 4 – SHOPIFY

Our store is hosted on Shopify Inc. Shopify provides us with the online ecommerce platform that allows us to sell our products and services to you.

Your data may be stored through Shopify’s data storage, databases, and general Shopify application. Shopify stores your information on secure systems protected by industry-standard security measures.

Payment:

If you choose a payment method to complete your purchase, your payment information is processed securely by our payment providers, including Shopify Payments, PayPal, Apple Pay, and other supported payment services.

We do not store your full credit card number on our own servers. Payment information is handled by secure payment processors that are responsible for processing payment transactions.

SECTION 5 – THIRD-PARTY SERVICES

In general, the third-party service providers used by us will only collect, use, and disclose your information to the extent necessary to allow them to perform the services they provide to us.

These third-party providers may include, but are not limited to:

- Shopify, our ecommerce platform
- Shopify Payments and other payment processors
- PayPal
- Apple Pay
- Shipping and delivery providers
- Email service providers, including Shopify Email
- Analytics providers, including Google Analytics
- Advertising platforms, including Meta Pixel and Google Ads
- Fraud prevention, security, tax, legal, and compliance service providers

Certain third-party service providers, such as payment gateways, advertising platforms, and analytics providers, have their own privacy policies regarding the information we are required to provide to them.

We recommend that you read the privacy policies of any third-party providers you interact with so you can understand how your personal information will be handled by those providers.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Statement or our website’s Terms of Service.

Links:

When you click on links on our store, they may direct you away from our website. We are not responsible for the privacy practices, content, or policies of other websites and encourage you to read their privacy statements.

SECTION 6 – SECURITY

To protect your personal information, we take reasonable precautions and rely on trusted service providers to help ensure that your information is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed.

No method of transmission over the internet or method of electronic storage is 100% secure. However, we use Shopify and reputable third-party service providers to help protect customer information and process transactions securely.

SECTION 7 – COOKIES

Our store uses cookies and similar tracking technologies to help our website function properly, improve your browsing experience, analyze traffic, and support advertising and marketing.

Cookies may be used to:

- Remember your preferences
- Keep items in your cart
- Help process checkout
- Understand how visitors use our website
- Improve website performance
- Measure advertising campaigns
- Support personalized or retargeted advertising

We may use cookies and tracking technologies from Shopify, Google Analytics, Google Ads, Meta Pixel, and other tools used to operate and improve our store.

You can control, block, or delete cookies through your browser settings. Please note that disabling cookies may affect some features of our website, including cart and checkout functionality.

SECTION 8 – ADVERTISING AND ANALYTICS

We may use advertising and analytics tools, including Meta Pixel, Google Analytics, and Google Ads, to understand how visitors interact with our website and to show relevant advertising.

These tools may collect information about your browser, device, pages visited, products viewed, and interactions with our website. This information may be used to measure advertising performance, improve marketing campaigns, and deliver more relevant content.

SECTION 9 – AGE OF CONSENT

By using this site, you represent that you are at least the age of majority in your state of residence, or that you are the age of majority in your state of residence and have given consent to allow any of your minor dependents to use this site.

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13.

SECTION 10 – YOUR PRIVACY RIGHTS

Depending on your location, you may have certain rights regarding your personal information, including the right to:

- Access the personal information we hold about you
- Request correction of inaccurate personal information
- Request deletion of your personal information
- Opt out of certain marketing communications
- Request information about how your personal information is used
- Withdraw consent where applicable

To make a privacy request, please contact us at:

gof.serenityusa@gmail.com

We may need to verify your identity before completing certain requests.

SECTION 11 – CALIFORNIA PRIVACY NOTICE

If you are a California resident, you may have additional privacy rights under California privacy laws.

These rights may include the right to know what personal information we collect, use, disclose, or share; the right to request deletion of personal information; the right to correct inaccurate personal information; and the right to opt out of certain sharing of personal information for targeted advertising.

We do not sell personal information for money. However, some advertising and analytics activities may be considered “sharing” under certain privacy laws.

To submit a California privacy request, please contact us at:

gof.serenityusa@gmail.com

We will not discriminate against you for exercising your privacy rights.

SECTION 12 – DATA RETENTION

We retain your personal information for as long as necessary to provide our services, fulfill orders, maintain business records, comply with legal obligations, resolve disputes, prevent fraud, and enforce our agreements.

Order information may be retained for accounting, tax, fraud prevention, and legal compliance purposes.

SECTION 13 – CHANGES TO THIS PRIVACY STATEMENT

We reserve the right to modify this Privacy Statement at any time, so please review it periodically.

Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this Privacy Statement, we will update the “Last updated” date at the top of this page.

If our store is acquired, merged with another company, or involved in a business transfer, your information may be transferred to the new owners so that we may continue to provide products and services to you.

SECTION 14 – QUESTIONS AND CONTACT INFORMATION

If you would like to access, correct, amend, or delete any personal information we have about you, submit a privacy request, register a complaint, or request more information, please contact us at:

GOF Serenity
Website: gofserenity.com
Email: gof.serenityusa@gmail.com